According to Google’s official web log post once Panda launched,
This update is meant to scale back rankings for low-quality sites—sites that ar low-value add for users, copy content from different websites or sites that ar simply not terribly helpful. At an equivalent time, it'll offer higher rankings for high-quality sites—sites with original content and knowledge like analysis, in-depth reports, thoughtful analysis and then on.
Basically, Panda updates ar designed to focus on pages that aren’t essentially spam however aren’t nice quality. This was the primary ever penalty that went once “thin content,” and therefore the sites that were hit hardest by the primary Panda update were content farms (hence why it absolutely was originally known as the Farmer update), wherever users may publish dozens of low-quality, keyword stuffed articles that offered very little to no real worth for the reader. several publishers would submit an equivalent article to a bunch of those content farms simply to urge additional links.
Panda may be a website wide penalty, which implies that if “enough” (no specific number) pages of your website were flagged for having skinny content, your entire website may well be fined. Panda was additionally meant to prevent scrappers (sites that may republish different company’s content) from outranking the first author’s content.
Here may be a breakdown of all the Panda updates and their unharness dates. If your site’s traffic took a significant hit around one among these times there's an honest probability it absolutely was flagged by Panda
1. Panda 1.0 (aka the Farmer Update) on Gregorian calendar month twenty fourth 2011
2. Panda 2.0 on April eleventh 2011. (Panda impacts all English speaking countries)
3. Panda 2.1 on might ninth 2011 more or less
4. Panda 2.2 on Gregorian calendar month eighteenth 2011 more or less.
5. Panda 2.3 on around July twenty second 2011.
6. Panda 2.4 in August 2011(Panda goes international)
7. Panda 2.5 on Sept twenty eighth 2011
8. Panda 2.5.1 on Oct ninth 2011
9. Panda 2.5.2 on Oct thirteenth two011
10. Panda 2.5.3 on Oct 19/20th 2011
11. Panda 3.1 on November one8th 2011
12. Panda 3.2 on concerning Gregorian calendar month fifteenth 2012
13. Panda 3.3 on concerning Gregorian calendar month twenty sixth 2012
14. Panda 3.4 on March twenty third 2012
15. Panda 3.5 on April nineteenth 2012
16. Panda 3.6 on April twenty seventh 2012
17. Panda 3.7 on Gregorian calendar month eighth 2012
18. Panda 3.8 on Gregorian calendar month twenty fifth 2012
19. Panda 3.9 on July twenty fourth 2012
20. Panda 3.9.1 on August twentieth 2012
21. Panda 3.9.2 on Sept eighteenth two012
22. Panda Update #20 on Sept twenty seven 2012
23. Panda #21 on November fifth 2012
24. Panda #22 on Gregorian calendar month fourth 2012
25. Panda #23 on Gregorian calendar month twenty first 2012
26. Panda #24 on Gregorian calendar month. 22nd 2013
27. Panda #25 on March twenty fifth 2013 (confirmed as coming; not confirmed as having happened)
Search Engine Land recently created this nice Google Panda update infographic to assist walk website house owners through the numerous versions of the Google Panda updates.
Many website house owners complained that even once they created changes to their sites so as to be additional “Panda friendly,” their sites didn’t mechanically recover. Panda updates don't happen at regular intervals, and Google doesn’t re-index each website when, therefore some website house owners were forced to traumatize low traffic for many months till Google got around to re-crawling their web site and being attentive of any positive changes.
GooglePenguin Update Overview:
The Google penguin Update launched on April twenty four. in line with the Google web log, penguin is associate “important algorithmic rule modification targeted at web spam. The modification can decrease rankings for sites that we tend to believe violating Google’s existing quality tips.” Google mentions that typical black hat SEO ways like keyword stuffing (long thought of webspam) would get a website in bother, however less obvious ways (link incorporating unsuitable outgoing links into a page of content) would additionally cause penguin to flag your website.
Says Google,Sites full of this variation may not be simply recognizable as spamming while not deep analysis or experience, however the common thread is that these sites do rather more than white hat SEO; we tend to believe they're partaking in web spam ways to govern programme rankings.
Says Google,Sites full of this variation may not be simply recognizable as spamming while not deep analysis or experience, however the common thread is that these sites do rather more than white hat SEO; we tend to believe they're partaking in web spam ways to govern programme rankings.
Site house owners ought to make sure to examine their Google Webmaster accounts for any messages from Google warning concerning your past spam activity and a possible penalty. Google says that penguin has wedged concerning three.1% of queries (compared to Panda one.0’s 12%). If you saw major traffic losses between April twenty fourth and April twenty fifth, likelihood is that penguin is that the perpetrator, although Panda three.5 came out round the same time.
Unfortunately, Google has nevertheless to stipulate precisely what signals penguin is reading on, such a big amount of website house owners that were negatively wedged ar within the dark on wherever they need wrong with their onsite SEO. several within the SEO community have speculated that some contributive factors to penguin may be things like:
1. Aggressive exact-match anchor text
2. Overuse of exact-match domains
3. Low-quality article promoting & web log spam
4. Keyword stuffing in internal/outbound links
It’s necessary to recollect that Panda is associate algorithmic rule update, not a manual penalty. A reconsideration request to Google won’t create abundant a difference–you’ll ought to repair your {site|website|web website} and expect a refresh before your site can recover. As forever don't panic if you're seeing a down flip in traffic, within the past once there's a significant Google update like this things usually rebound. If you are doing suppose you have got some style of SEO penalty as a results of either the Google Panda or Google penguin updates, please contact your SEO service supplier to assist or begin bother shooting.
Google has to date extended the subsequent penguin updates:
1. Initial penguin Update, April twenty fourth 2012
2. Penguin 1.1, might twenty fifth 2012
3. Penguin #3, Oct ninth 2012
4. penguin #4 (aka penguin two.0), May 22nd, 2013
